Brand Introduction
Ather Energy is a pioneer in the electric vehicle (EV) sector in India, renowned for its innovative and premium electric scooters, including the flagship models Ather 450X and Ather 450 Plus. Established in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, the company has emerged as a leader in sustainable mobility. With a mission to revolutionize urban transportation, Ather Energy combines cutting-edge technology, superior design, and eco-friendly solutions to offer an unparalleled riding experience. The brand’s achievements include setting up India’s first intelligent scooter and creating a robust EV charging infrastructure, known as Ather Grid, in multiple cities. Ather Energy’s reputation for quality, innovation, and customer satisfaction makes it a sought-after name in the EV retail industry.
Space Requirements
To establish an Ather Space, the following space requirements must be met:
| Requirement | Details |
|---|---|
| Minimum Area | 1,000 sq. ft. |
| Maximum Area | 1,500 sq. ft. |
| Preferred Layout | Separate areas for display, test rides, and servicing. |
| Location Type | High-visibility commercial zones or prime locations in metropolitan or tier-1 cities. |
Investment Requirements
The estimated investment for an Ather Energy franchise includes:
| Expense Category | Estimated Cost Range (INR) |
| Store Setup | 50 – 70 Lakhs |
| Initial Inventory | 20 – 30 Lakhs |
| Operational Costs | 10 – 20 Lakhs (annually) |
| Franchise Fee | 10 Lakhs |
| Total Investment | 80 – 1.2 Crore |
Business Details
Product Overview
Ather Energy offers:
- Electric Scooters: Ather 450X and 450 Plus, featuring intelligent dashboards, superior range, fast charging, and sleek designs.
- Charging Infrastructure: Ather Grid, a reliable and widespread charging network.
Target Customer Base
- Urban professionals and environmentally conscious individuals.
- Young tech-savvy customers who value innovation and sustainability.
- Commuters seeking cost-effective and eco-friendly transportation solutions.
Unique Selling Points (USPs)
- Premium quality and cutting-edge technology.
- Environmentally friendly with zero emissions.
- Intelligent features such as touchscreen dashboards and smartphone connectivity.
- High-performance vehicles with low maintenance costs.
Franchise Conditions
| Criteria | Details |
| Prior Experience | Preferred experience in retail or automotive sectors. |
| Location Preferences | Prime commercial areas in tier-1 or tier-2 cities. |
| Staffing Requirements | Minimum of 6 trained staff for operations and customer support. |
| Financial Prerequisites | Capacity to invest 80 Lakhs to 1.2 Crore. |
| Operational Requirements | Commitment to Ather’s branding, marketing, and customer service standards. |
Franchise Benefits
| Benefit | Details |
| Brand Recognition | Leverage Ather’s strong market presence and trust. |
| Profit Margins | Competitive profit margins with strong ROI potential. |
| Marketing Support | Assistance with local and national campaigns. |
| Training & Development | Comprehensive staff training and operational guidance. |
| Inventory Management | Efficient supply chain support and product availability. |
| Exclusive Benefits | Access to Ather’s advanced technology and innovation. |
Company USPs
- Innovative Products: State-of-the-art electric scooters with intelligent features.
- Customer Loyalty: High satisfaction rates and positive reviews.
- Eco-Friendly Focus: Commitment to sustainable and green energy solutions.
- Efficient Supply Chain: Ensures timely delivery and reduced operational hassle.
- Market Leadership: Positioned as a leading EV brand in India with ambitious growth plans.
No-Guarantee Disclaimer
Ather Energy does not guarantee specific profit margins, business success, or return on investment (ROI). The information provided here is accurate to the best of the company’s knowledge but is subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct thorough due diligence and understand the risks involved before entering into any agreements.