Behrouz Biryani Franchise Opportunity
Brand Introduction
Behrouz Biryani, a renowned name in the Indian food industry, is a brand synonymous with high-quality, flavorful, and aromatic biryanis. Established in 2011, Behrouz Biryani has rapidly grown into one of India’s leading biryani delivery and takeout brands, winning over millions of food lovers with its signature style of biryani. The brand’s commitment to offering a premium, authentic biryani experience has earned it a loyal customer base and a reputation for excellence in the fast-casual food segment.
Known for its rich, aromatic biryanis made with fresh ingredients, Behrouz Biryani stands apart with its unique offerings such as the Royal Behrouz Biryani, Mughlai Kebabs, and Shahi Dum Biryani. The brand’s focus on quality ingredients, traditional cooking methods, and impeccable service has helped it create a market presence across major cities in India.
With a strong focus on quality, consistency, and customer satisfaction, Behrouz Biryani continues to expand rapidly, offering an attractive franchise opportunity for entrepreneurs passionate about the food business.
Space Requirements
For opening a Behrouz Biryani franchise, the following space considerations are required:
- Minimum Area Requirement: 500–700 sq. ft. for a delivery-based or small outlet model.
- Maximum Area Requirement: 1,200 sq. ft. for dine-in outlets or larger models.
The franchisee is expected to establish the outlet in a high-traffic, easily accessible area such as a commercial complex, food court, or prime street location. The space should be enough to accommodate kitchen equipment, a small dining area (if applicable), and a point of sale (POS) counter.
Investment Requirements
The estimated investment to open a Behrouz Biryani franchise includes various components. These costs may vary depending on the location, size of the outlet, and other factors:
- Franchise Fee: INR 5,00,000 – INR 8,00,000 (one-time payment)
- Setup and Store Construction: INR 10,00,000 – INR 20,00,000 (including interior design, kitchen setup, and branding materials)
- Inventory and Stock: INR 2,00,000 – INR 3,00,000 (initial stock of raw materials, packaging, and consumables)
- Operational Costs (Annual): INR 5,00,000 – INR 10,00,000 (employee salaries, utilities, maintenance)
- Total Investment: INR 20,00,000 – INR 30,00,000 (depending on the outlet’s size and location)
Additionally, there may be a royalty fee of 5-7% of the monthly revenue.
Business Details
- Products and Services: Behrouz Biryani offers an exquisite range of biryanis, kebabs, and sides. Known for its premium biryani offerings, the brand uses the finest ingredients and authentic cooking techniques to provide an unparalleled experience to customers.
- Signature Biryani: Royal Behrouz Biryani, Mughlai Dum Biryani, Veg & Non-Veg Biryanis.
- Appetizers: Kebabs, Tandoori dishes, and more.
- Desserts: Signature desserts to complement the meal.
- Target Customer Base: The brand appeals to a wide demographic, including young professionals, families, food enthusiasts, and college students. Its primary audience is urban dwellers who seek premium, convenient, and delicious meal options.
- Unique Selling Points (USPs):
- Authentic Flavors: Behrouz Biryani uses traditional cooking methods and premium ingredients for an authentic experience.
- Convenient Delivery: Focused on delivery and takeout, making it a go-to option for food delivery platforms.
- Premium Offerings: The brand positions itself as a premium biryani brand, targeting customers looking for quality and a royal dining experience.
Franchise Conditions
To become a Behrouz Biryani franchisee, the following conditions must be met:
- Prior Experience: While prior experience in the food industry is preferred, it is not mandatory. The brand provides comprehensive training to franchisees.
- Location Preferences: High-footfall areas with easy accessibility, such as residential areas, food courts, and busy streets. Proximity to educational institutions or corporate hubs is advantageous.
- Staffing Requirements: A team of skilled kitchen staff, trained service personnel, and a store manager. The franchisee is responsible for hiring and training the team.
- Financial and Operational Prerequisites: The franchisee should have adequate financial capacity to meet the investment requirements. They should also possess good business acumen and commitment to maintaining the brand’s standards.
Franchise Benefits
Partnering with Behrouz Biryani offers several key advantages:
- Brand Recognition: Behrouz Biryani’s strong market presence and reputation provide a significant advantage to franchisees in attracting customers.
- Training and Support: The brand offers comprehensive training programs, including food preparation, operational processes, and customer service. Ongoing support in marketing and business operations ensures that franchisees can maintain high standards.
- Marketing and Advertising: The brand supports franchisees with national and local marketing campaigns. This includes digital marketing, print ads, and in-store promotions.
- Profit Margins: The brand offers attractive profit margins with a proven business model. Franchisees benefit from economies of scale, centralized procurement, and efficient operational processes.
Company USPs
- Customer Loyalty: With its focus on quality and flavor, Behrouz Biryani has established a loyal customer base that values the brand’s consistency and authenticity.
- Product Range: The diverse product range appeals to a wide demographic, ensuring repeat customers and varied income streams.
- Supply Chain Efficiency: The brand’s robust supply chain ensures the availability of fresh ingredients, minimizing operational downtime and maintaining consistent quality.
- Ethical Practices: Behrouz Biryani prioritizes sustainable practices, ethical sourcing, and maintaining high hygiene standards in its kitchens.
No-Guarantee Disclaimer
Please note that:
- The brand does not guarantee specific profit margins, business success, or return on investment (ROI).
- All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics, customer preferences, and operational adjustments.
- Franchisees are encouraged to conduct their own due diligence and understand the risks involved before entering into any franchise agreement.