Brand Introduction:
Briyani By Kilo (BBK) is a rapidly growing, unique brand that specializes in delivering authentic and flavorful Biryani dishes, cooked fresh and served in traditional “kilos.” Founded with a vision to redefine the traditional Biryani experience, the brand has made its mark by offering a high-quality, gourmet product that caters to the diverse tastes of Biryani lovers across the country. Known for its commitment to quality ingredients, BBK has garnered an impressive reputation for consistency, deliciousness, and authenticity in every dish.
Since its inception, BBK has rapidly expanded its presence, with locations across multiple cities and a loyal customer base. The brand’s dedication to providing freshly made Biryani in large quantities, made to order, sets it apart in the market, making it a popular choice for food lovers looking for a hearty, satisfying meal.
Space Requirements:
For the Briyani By Kilo franchise, the space requirements depend on the format of the outlet (dine-in, delivery, or takeaway). The ideal location should be in high-traffic areas such as commercial hubs, malls, or areas with significant footfall.
- Minimum Square Footage: 500 sq. ft.
- Maximum Square Footage: 1,500 sq. ft.
The space should allow for kitchen operations, storage, dining (if applicable), and delivery zones to ensure efficient operations and customer satisfaction.
Investment Requirements:
The estimated investment for a Briyani By Kilo franchise typically ranges from INR 25 lakh to INR 60 lakh. This range includes various costs, such as:
- Franchise Fee: INR 5 lakh to INR 10 lakh (Non-refundable).
- Store Setup & Interior Design: INR 15 lakh to INR 30 lakh, depending on the location and size of the outlet.
- Inventory & Initial Stock: INR 3 lakh to INR 5 lakh for raw materials and packaging.
- Operational Costs: INR 2 lakh to INR 5 lakh, covering utilities, licenses, and initial working capital.
These figures may vary depending on the location, the size of the outlet, and specific operational needs. The franchisee should also account for any local legal or administrative costs.
Business Details:
- Overview of Products/Services:
Briyani By Kilo specializes in authentic Biryani dishes, which are prepared with fresh ingredients and cooked to order. The franchise offers a variety of Biryani options, including chicken, mutton, vegetarian, and even regional varieties, all served in traditional “kilos.” The brand focuses on fresh, flavorful, and indulgent meals that cater to diverse palates. - Target Customer Base:
The target customer base for Briyani By Kilo spans a wide demographic, from young professionals and families to college students and Biryani enthusiasts. Customers value quality, authenticity, and the unique experience of receiving freshly made Biryani. - Unique Selling Points (USPs):
- Authenticity in flavor and preparation.
- Freshly cooked Biryani, served in traditional “kilos.”
- A wide range of regional and innovative Biryani varieties.
- High-quality ingredients with no preservatives or artificial flavors.
- Convenient delivery and takeaway options for customers on the go.
Franchise Conditions:
To become a Briyani By Kilo franchisee, the following requirements apply:
- Prior Experience:
Previous experience in the food and beverage industry is preferable but not mandatory. The brand offers comprehensive training to ensure smooth operations. - Location Preferences:
A high-traffic commercial area with potential for quick deliveries and dine-in customers. Malls, food streets, and prominent localities are ideal. - Staffing Requirements:
A team of skilled kitchen staff (trained by the brand) and front-of-house staff to ensure seamless customer service. The number of staff depends on the size of the outlet. - Financial and Operational Prerequisites:
Franchisees should be financially capable of managing the initial investment and day-to-day operations. A good understanding of operational processes, including inventory management, food safety standards, and customer service, is essential.
Franchise Benefits:
- Brand Recognition & Market Trust:
Briyani By Kilo has built a strong brand presence in the food industry. Franchisees benefit from the established brand trust and a loyal customer base. - Profit Margins & ROI:
The business model offers attractive profit margins with high potential for ROI, especially in areas with a large population of food lovers. - Support Provided:
The brand provides ongoing support, including:- Training: Comprehensive training in kitchen operations, customer service, and marketing.
- Marketing & Promotions: Assistance with local and national marketing campaigns.
- Operational Support: Help with inventory management, quality control, and business management.
- Supply Chain: Access to the brand’s trusted suppliers for quality raw materials.
- Unique Features:
- The concept of Biryani served in kilos offers a distinctive experience.
- Strong focus on customer satisfaction through delivery and takeaway options.
- A premium product in an affordable price range, appealing to a wide range of customers.
Company USPs:
- Customer Loyalty:
The brand has built a loyal customer base through exceptional quality and consistent service, leading to repeat customers and word-of-mouth referrals. - Product Range:
Briyani By Kilo offers an extensive menu of traditional and regional Biryani varieties, ensuring there is something for everyone. - Pricing Strategy:
While positioning itself as a premium Biryani brand, the pricing strategy ensures affordability without compromising on quality. - Supply Chain Efficiency:
The brand has a streamlined supply chain that ensures freshness and consistency across all outlets. - Ethical Business Practices:
Briyani By Kilo is committed to sustainable and ethical practices, using responsibly sourced ingredients and packaging.
No-Guarantee Disclaimer:
Please note that Briyani By Kilo does not guarantee specific profit margins, business success, or return on investment (ROI). All the information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and fully understand the risks involved before entering into any agreement.